What’s new in the Developer Marketing Alliance membership plans?
Looking to level up your developer marketing game with a membership plan, but want to see how much bang you’ll get for your buck first? We get that.
Here’s a month-by-month breakdown of what our existing members get exclusive access to.👇
April 2025
Exclusive articles
Open source your culture, not just your code | DocuSign
Templates and frameworks
CAB strategy template
Beta test survey questions
March 2025
Exclusive articles
Developer-first marketing: Shaping executives' perspectives for success | JPMorgan Chase & Co.
Templates and frameworks
Porter's 5 forces framework
New hire onboarding checklist
February 2025
Exclusive articles
Leveraging developer relations to create a product category | Skyflow
AI-powered product marketing: Trends, tips, and use cases | GitLab
Templates
Developer event plan
Feedback tracker
January 2025
Exclusive articles
Building and rebuilding trust in developer communities | Unity
8 essential lessons from a decade in DevRel | Snyk
Templates
RACI matrix template
New feature one-pager
December 2024
Exclusive articles
How NOT to market to developers: 6 lessons from the trenches | Zilliz
7 proven strategies for engaging developers | Zilliz
Templates
General marketing board reporting template
Post-event engagement plan
November 2024
Exclusive articles
How we tripled sales with a simple SEO framework | PuppyGraph
10 tips to uplevel your leadership | Microsoft
From data to strategy: Building and scaling your developer program | Catchy
Templates
Customer referral tracking template
Webinar strategy template
October 2024
Exclusive articles
The ultimate guide to effective developer events | RingCentral
Developer engagement in the age of AI | Qualcomm
Templates
Video production brief template
Developer engagement prospecting framework
September 2024
Exclusive articles
How to present confidently (even when you're not!) | Salesforce
Developer marketing is DevRel: How to build a culture where everyone is a community advocate | Kong
OnDemand
Developer Engagement Summit, San Francisco | Scintillating talks from developer marketing maestros at TikTok, Docusign, Unity, and more!
Templates
Social media guidelines
Developer success story template
August 2024
Reports and eBooks
AI in Community Management Playbook
Exclusive articles
Going to market with your community | Glide
Mastering technical competitive analysis and strategic positioning | Harness
Templates
Cross-sell email templates
Account research template
July 2024
Templates
Customer advocacy template
Marketing calendar template
Exclusive content
Mechanisms to improve your productivity and gain back your time | Belinda McKeon
Make 10 (hu)men feel like 100: Developer marketing lessons from Rogue One | Katie Miller
June 2024
Templates
Monthly performance overview template
NPS analysis template
Exclusive content
Embracing diversity: The key to community success | AWS
Navigating the waves of developer marketing in B2B SaaS | Sitecore
May 2024
Templates
- Customer Advisory Board email invite template
- The HEART Framework
Exclusive content
- Tips for building a developer marketing function from the ground up | Megan Speir
- Experiential marketing for developers: Delivering events that delight developer attendees | Danni Scott-Duke
April 2024
Templates
- Customer journey map
- Guide to Saas pricing models
Exclusive content
- Up and to the right: The surprising science driving developer program growth | Gary Gonzalez
- Understanding what drives technology purchases | Adem Sengul
March 2024
Templates
- Pricing strategies framework
- Developer tool release notes
Exclusive content
- Transforming developer engagement through effective segmentation strategies | Hall Hoyt & Nisha Baxi
- Mapping developer marketing to revenue goals | Kaitlyn Barnard
February 2024
Templates
- Developer survey template
- The TEAM framework
Exclusive content
- Creating meaningful and sustainable relationships with developers | Jayson DeLancey
- How to lead a successful messaging workshop for developer products | Karen White
January 2024
Templates
- DARCI chart template
- Revenue goals worksheet
Exclusive content
- Three key habits that will help your DevRel success in 2024 | Christie H. Kristensen
- Cultivating community through developer customer champions | Meghan Murphy
December 2023
Report
Templates
- Onboarding maturity model
- Discovery call scorecard template
Exclusive content
- Drafting impact-driven DevRel strategy | Tessa Kriesel
- Three core competencies for a thriving developer marketing and developer relations operation | Nitin Parmar
- How people, not platforms, define "community" | Jeff Bull
November 2023
Templates
- Stakeholder proposal template
- Proof of value email
Exclusive content
- Developer insights: Reverse engineering your go-to-market | Matthew Cameron
- How to develop strategic positioning and messaging | Caroline Caldwell, Natalie Mullin, & Abhishek Ratna
October 2023
Templates
- Upselling email templates
- Beta test recruitment email
Exclusive content
- Developers don't want to talk to you: 5 must-haves that will make or break your conversion | JD Prater
- The community on your doorstep: The importance of internal evangelism | Daniela Bentrup
September 2023
Templates
- Voice of the customer strategy framework
- Developer relations responsibilities worksheet
Exclusive content
- Building a win/loss program for a developer-focused company | Farhan Manjiyani
- Linking your community strategy to business goals and driving growth | Nish Baxi, JD Prater, Hall Hoyt, & Jeff Blankenburg
August 2023
Templates
- Lead generation objectives tracking
- Developer onboarding framework
Exclusive content
- The importance of product feedback: Build credibility and fanatics | Kendall Hershey
- How to secure earned speaking opportunities at developer industry events | Dave Bertling
July 2023
Playbook
Templates
- Developer onboarding framework
- Email templates to request customer reviews
Exclusive content
- "Don't ask me out for dinner": A developer marketing approach to financial technology | Hector GHF
- How to win with developers and AI practitioners | Joana Carrasqueira, Abhishek Ratna, Sally Revell, & Glenn Cameron
June 2023
Templates
- Sales to customer success handover template
- Value proposition research questions
Exclusive content
- Better together: A cross-functional approach to successful developer marketing | Katie Miller, Elizabeth Kinsey, Katy Schmidt, & Aja Hammerly
- Developer marketing as a discipline (and career) | Arabella David
May 2023
Playbook
Templates
- AARRR model framework
- Advocacy strategy framework
Exclusive content
- The role of developer communities is value creation | Melodi Kaya
- Building an effective developer-focused go-to-market framework | Anusuya Kannabiran
April 2023
Templates
- Positioning canvas template
- The TEAM framework
Exclusive content
- Best practices for building and scaling a community | Brynne Henn, Pau Zimmerman, & Nisha Baxi
- Agile product marketing for 10x product adoption | Nishanth Kadiyala
March 2023
Ebook
Templates
- Developer community guidelines template
- Lead nurturing track
Exclusive content
- Best practices for building a developer marketing org: from seed startups to giants | Meghan Hughes
- Making the metrics count | Stacey Kruczek
February 2023
Templates
- Documentation review checklist
- ABM roles & responsibilities monthly checklist
Exclusive content
- Everything you need to know about solutions marketing | Mauricio Vergara
- Mix & match to find your ideal blend of developer events | Karen White
January 2023
Templates
- Product documentation checklist
- Product sheet template
Exclusive content
- Building the developer marketing toolbox | Stacey Kruczek
- Positioning your marketing to developers for success | Michael Stowe
December 2022
Templates
- Best practices to write product documentation (framework)
- Checklist for growing MMR
Exclusive content
- Build a successful developer marketing program with the power of data | Gary Gonzalez and Tom Williams
- How to execute a developer-first education strategy | Tavia Meredith and Heather McCormick
November 2022
Reports
Templates
- Battlecard template
- Framework for improving trial-to-subscription conversions
Exclusive content
- How technical PMMs manage sales enablement for a developer audience | Farhan Manjiyani
- Understanding what drives technology purchases | Adem Sengul
October 2022
Templates
- Campaign planning template
- Win-loss email invite templates
Exclusive content
- Successful developer education: what you need to know | Nate Aune
- Canary test your messaging (and other best practices when marketing to developers) | Ginevra Mambretti, Jeremy Castile, and Nishanth Kadiyala
September 2022
Templates
- Product requirements document template
- Steps to implement a developer champion program (guide)
Exclusive content
- Get into the developer mindset | Liz Moy
- What success looks like in DevRel: define meaningful goals | Mario Viviani
August 2022
Templates
- Checklist to engage your developer community
- White paper (how-to guide)
Exclusive content
- 4 strategies to include in your developer go-to-market paybook | JD Prater
- Collaborative approach between developer marketing and developer relations | Arabella David, Ben Lloyd Pearson, Ricardo Navarro, and Cherry Manrao
