What’s new in the Developer Marketing Alliance membership plans?
Looking to level up your developer marketing game with a membership plan, but want to see how much bang you’ll get for your buck first? We get that.
Here’s a month-by-month breakdown of what our existing members get exclusive access to.👇
September 2024
Exclusive articles
- How to present confidently (even when you're not!) | Salesforce
- Developer marketing is DevRel: How to build a culture where everyone is a community advocate | Kong
OnDemand
- Developer Engagement Summit, San Francisco | Scintillating talks from developer marketing maestros at TikTok, Docusign, Unity, and more!
Templates
- Social media guidelines
- Developer success story template
August 2024
Launches
Exclusive articles
- Going to market with your community | Glide
- Mastering technical competitive analysis and strategic positioning | Harness
Templates
- Cross-sell email templates
- Account research template
July 2024
Templates
- Customer advocacy template
- Marketing calendar template
Exclusive content
- Mechanisms to improve your productivity and gain back your time | Belinda McKeon
- Make 10 (hu)men feel like 100: Developer marketing lessons from Rogue One | Katie Miller
June 2024
Templates
- Monthly performance overview template
- NPS analysis template
Exclusive content
- Embracing diversity: The key to community success | AWS
- Navigating the waves of developer marketing in B2B SaaS | Sitecore
May 2024
Templates
- Customer Advisory Board email invite template
- The HEART Framework
Exclusive content
- Tips for building a developer marketing function from the ground up | Megan Speir
- Experiential marketing for developers: Delivering events that delight developer attendees | Danni Scott-Duke
April 2024
Templates
- Customer journey map
- Guide to Saas pricing models
Exclusive content
- Up and to the right: The surprising science driving developer program growth | Gary Gonzalez
- Understanding what drives technology purchases | Adem Sengul
March 2024
Templates
- Pricing strategies framework
- Developer tool release notes
Exclusive content
- Transforming developer engagement through effective segmentation strategies | Hall Hoyt & Nisha Baxi
- Mapping developer marketing to revenue goals | Kaitlyn Barnard
February 2024
Templates
- Developer survey template
- The TEAM framework
Exclusive content
- Creating meaningful and sustainable relationships with developers | Jayson DeLancey
- How to lead a successful messaging workshop for developer products | Karen White
January 2024
Templates
- DARCI chart template
- Revenue goals worksheet
Exclusive content
- Three key habits that will help your DevRel success in 2024 | Christie H. Kristensen
- Cultivating community through developer customer champions | Meghan Murphy
December 2023
Report
Templates
- Onboarding maturity model
- Discovery call scorecard template
Exclusive content
- Drafting impact-driven DevRel strategy | Tessa Kriesel
- Three core competencies for a thriving developer marketing and developer relations operation | Nitin Parmar
- How people, not platforms, define "community" | Jeff Bull
November 2023
Templates
- Stakeholder proposal template
- Proof of value email
Exclusive content
- Developer insights: Reverse engineering your go-to-market | Matthew Cameron
- How to develop strategic positioning and messaging | Caroline Caldwell, Natalie Mullin, & Abhishek Ratna
October 2023
Templates
- Upselling email templates
- Beta test recruitment email
Exclusive content
- Developers don't want to talk to you: 5 must-haves that will make or break your conversion | JD Prater
- The community on your doorstep: The importance of internal evangelism | Daniela Bentrup
September 2023
Templates
- Voice of the customer strategy framework
- Developer relations responsibilities worksheet
Exclusive content
- Building a win/loss program for a developer-focused company | Farhan Manjiyani
- Linking your community strategy to business goals and driving growth | Nish Baxi, JD Prater, Hall Hoyt, & Jeff Blankenburg
August 2023
Templates
- Lead generation objectives tracking
- Developer onboarding framework
Exclusive content
- The importance of product feedback: Build credibility and fanatics | Kendall Hershey
- How to secure earned speaking opportunities at developer industry events | Dave Bertling
July 2023
Playbook
Templates
- Developer onboarding framework
- Email templates to request customer reviews
Exclusive content
- "Don't ask me out for dinner": A developer marketing approach to financial technology | Hector GHF
- How to win with developers and AI practitioners | Joana Carrasqueira, Abhishek Ratna, Sally Revell, & Glenn Cameron
June 2023
Templates
- Sales to customer success handover template
- Value proposition research questions
Exclusive content
- Better together: A cross-functional approach to successful developer marketing | Katie Miller, Elizabeth Kinsey, Katy Schmidt, & Aja Hammerly
- Developer marketing as a discipline (and career) | Arabella David
May 2023
Playbook
Templates
- AARRR model framework
- Advocacy strategy framework
Exclusive content
- The role of developer communities is value creation | Melodi Kaya
- Building an effective developer-focused go-to-market framework | Anusuya Kannabiran
April 2023
Templates
- Positioning canvas template
- The TEAM framework
Exclusive content
- Best practices for building and scaling a community | Brynne Henn, Pau Zimmerman, & Nisha Baxi
- Agile product marketing for 10x product adoption | Nishanth Kadiyala
March 2023
Ebook
Templates
- Developer community guidelines template
- Lead nurturing track
Exclusive content
- Best practices for building a developer marketing org: from seed startups to giants | Meghan Hughes
- Making the metrics count | Stacey Kruczek
February 2023
Templates
- Documentation review checklist
- ABM roles & responsibilities monthly checklist
Exclusive content
- Everything you need to know about solutions marketing | Mauricio Vergara
- Mix & match to find your ideal blend of developer events | Karen White
January 2023
Templates
- Product documentation checklist
- Product sheet template
Exclusive content
- Building the developer marketing toolbox | Stacey Kruczek
- Positioning your marketing to developers for success | Michael Stowe
December 2022
Templates
- Best practices to write product documentation (framework)
- Checklist for growing MMR
Exclusive content
- Build a successful developer marketing program with the power of data | Gary Gonzalez and Tom Williams
- How to execute a developer-first education strategy | Tavia Meredith and Heather McCormick
November 2022
Reports
Templates
- Battlecard template
- Framework for improving trial-to-subscription conversions
Exclusive content
- How technical PMMs manage sales enablement for a developer audience | Farhan Manjiyani
- Understanding what drives technology purchases | Adem Sengul
October 2022
Templates
- Campaign planning template
- Win-loss email invite templates
Exclusive content
- Successful developer education: what you need to know | Nate Aune
- Canary test your messaging (and other best practices when marketing to developers) | Ginevra Mambretti, Jeremy Castile, and Nishanth Kadiyala
September 2022
Templates
- Product requirements document template
- Steps to implement a developer champion program (guide)
Exclusive content
- Get into the developer mindset | Liz Moy
- What success looks like in DevRel: define meaningful goals | Mario Viviani
August 2022
Templates
- Checklist to engage your developer community
- White paper (how-to guide)
Exclusive content
- 4 strategies to include in your developer go-to-market paybook | JD Prater
- Collaborative approach between developer marketing and developer relations | Arabella David, Ben Lloyd Pearson, Ricardo Navarro, and Cherry Manrao
