I've been in the B2B space predominantly for most of my career, and it's only been recently that I’ve jumped head-first into developer marketing. And boy, has this been a ride so far.
I’ll be talking about my experiences and learnings in the last few years as a product marketer moving into this developer marketing space, along with:
- The typical challenges that come with go-to-market (GTM) motions when it’s a developer-focused product
- The changing landscape
- What are the certain developer-focused flavors that exist in a GTM motion?
- How to measure the success of your GTM execution