Like many of my peers, I fell into product marketing. More specifically, I ran into product marketing.

Right before the COVID-19 pandemic, I was in the kitchen at work when I received an email on my phone from a CMO that I had been chasing for a meeting for ages. I immediately ran to my desk and bumped straight into one of the VPs at the company. I profusely apologized and took him out to coffee.

It turned out that this VP was actually a VP of product marketing, and the conversation that we had over coffee really helped me to understand that a lot of what I defined and originally thought was the future of sales, was actually a totally separate function called product marketing.

From there, my enthusiasm grew and I inevitably transitioned from a career in sales into product marketing.