I’m Melodi Kaya, and I’m the Head of Developer Marketing and Community at Chainlink Labs.

This is going to be kind of nerdy and not so technical. But the reason why I'm excited about this topic is the same reason I'm also doing my doctorate in it.

The shift to continuous value creation

We now live in a platform economy. Shift happens and you're going to see that shift.

When I say shift happens, what I mean is a shift from products to relationships and platforms. In the 1970s, companies focused so much more on products, and moving into the 90s, there was a combination of products and services.

In the early 2000s, it became the thing to be customer-obsessed, which is a really nice thing. However, I feel like it's a little late to actually discover that you need to be customer-obsessed. But that’s just my humble opinion.

And moving to the recent days, which is what we're going to talk about, we’re more relationship-centric. It sounds like a romantic term, but it’s not. It’s mostly about relationships and interactions and engagement that’s actually happening in the ecosystem.

I'm super happy to talk about this with people who are actually interested in the topic, because that's usually not the case whenever we're pitching to the developer community on the value of community.

But what does it mean when I say a shift happens from products to platforms, to product centricity, to relationships and engagement?