Targeting developer personas

After 6 years spent in marketing—from targeting non-tech audiences to eventually focusing solely on tech-savvy denizens—one thing's become abundantly clear: There's a whole universe separating us mortals from the elusive developer species....

In this article, I’ll talk about understanding the three fundamentals of B2B buying behaviors, how product marketing managers can identify influencers and decision makers, the importance of delivering strategic product marketing activities, and more....

Martin Jeret, CEO of Codemagic talks about the best features for enterprise plan customers, as well as how to build an effective plan....

“Growth” can mean a lot of different things, but we're talking about it from the money side. What programs have we seen growing when we look across the market? When looking at all of our data, which companies have been growing their actual investment into developer marketing?...

Acquiring new customers is essential for driving and maintaining business growth – but it’s one of the most challenging responsibilities for marketers....

Without great positioning and messaging, your product may never reach your intended audience. But how can we define messaging?...

Our summits always feature star-studded lineups, with a variety of speakers from companies like Google, Gong, RingCentral, DocuSign, LinkedIn, Stack Overflow, Stripe, and more....

Developer marketing is a crucial part of any technology company's growth strategy. However, it can be incredibly challenging to directly connect developer programs to business outcomes. I'm going to share how I've approached it and some of the best practices I've learned along the way....

Ever wondered how some businesses become the talk of the town while others blend into the background? That’s where competitive differentiation comes in – it's like finding the secret ingredient that makes your brand the main course in a buffet of options....

Download your free copy of the report for a deep dive into the industry, from the marketing resources used by developer marketing pros around the world to common developer pain points and community insights....

TAM estimates the maximum revenue opportunity available in a specific market, assuming that the product or service captures 100% of the market share....

Developers are typically turned off by generic sales pitches and marketing jargon. Instead, they value authentic technical content that deeply understands their needs and addresses their pain points....

There are three big buckets that I've focused on in my career. The first one is all about experience level. When I was at Meta, we talked about something called the head, the torso, and the tail....

Mariya Delano, Founder of Kalyna Marketing, a boutique agency for B2B tech companies, talks about why developers don’t like marketing and what actually works for them....