Hack into your developer audience’s mind!
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Developers might be a tough nut to crack, but understanding them is half-way to creating products they’ll love.
Packed with expert insights, strategies, and tactics, our playbook is your guide to crafting personas that work – i.e., that inform your product development and marketing decisions.
The playbook helps you to:
- Create compelling messaging,
- Understand how to better position your product,
- Boost developer engagement levels with tailored strategies,
- Stand out from the overcrowded market by understanding your audience inside and out, and
- Get the feedback your product deserves to improve adoption rates!
All of this is wrapped up in insights from, and created in collaboration with, experienced developer marketers like:
- Alice Malby, Lead Generation Manager at Front-Commerce
- Deepak Kumar, CEO at Doc-E-ai
- Don Pinto, Lead Product Marketing Manager at Talend and Developer Marketing Alliance ambassador
- Katie Miller, DMA Ambassador
- Liza Cichowski, Product Marketing Consultant at Last Word MKTG
- Zach Goldie, Positioning Consultant
Whether you’re a newbie or a seasoned marketer, use our playbook to get inside the minds of your users and make them listen!