Meghan Hughes, technical marketing leader, shares her top tips and strategies for strengthening a developer marketing function at various sized organizations. This article is based on a session from when Meghan was Global Lead of Developer Marketing at Stripe.

Today, we're going to talk about how to build a team. I don’t know why, but over the last 5 to 7 years I’ve built three marketing orgs. As we were talking about what might be relevant for this summit, we thought maybe we should just go back and look at how I approached that. And when I went and approached those things, I had my network and team to go back to and ask, “What should I do here?”

So I came up with a little acronym for all of us to share, looking back on how I approached it and what stayed true throughout.

We'll run through the go-to tools for each stage of your team's growth. So whether you're jumping in and starting from scratch with no dev marketing, or you have a team and you need to scale it up, we’ll go through how to apply those to your planning process.

Then I'll run through some examples from the seed-stage company, the mid-sized company, which is Niantic, and then the giant experience, which is with Stripe. And then just some extra learnings for fun that we probably grapple with along the way.