At the Developer Marketing Summit in San Francisco, Mike Stowe, Director of Developer Marketing at RingCentral, gave a talk on:

  • The top challenges associated with developer programs
  • The key components of a successful developer program
  • Four ways to create a great story in developer marketing
  • Leading with empathy, integrity, and authenticity
  • The right way to market to developers
  • Understanding different audiences in developer marketing
  • The importance of knowing your developers, product, company, and competition