At the Developer Marketing Summit in San Francisco, Mike Stowe, Director of Developer Marketing at RingCentral, gave a talk on:
- The top challenges associated with developer programs
- The key components of a successful developer program
- Four ways to create a great story in developer marketing
- Leading with empathy, integrity, and authenticity
- The right way to market to developers
- Understanding different audiences in developer marketing
- The importance of knowing your developers, product, company, and competition
