NB: This article is based on a talk given by Stacey Kruczek, who, until very recently, was still Senior Global Marketing Leader of Developer Relations at Zebra Technologies.

At the 2022 Developer Marketing Summit in San Francisco, Stacey Kruczek, Director of Developer Relations at Aerospike, talked about her time at Zebra Technologies.

  • Who Zebra Technologies is and what they do,
  • Why Zebra Technologies was in need of a robust developer marketing strategy,
  • The importance of defining different developer personas when implementing your strategy,
  • How Stacey was able to make significant improvements to Zebra’s developer marketing toolbox,
  • What Zebra’s developer marketing toolbox looks like today.

You can read the highlights from Stacey’s presentation below.👇