From a product management perspective, I’ve learned a tonne of things. There are a lot of similarities between product management and product and developer marketing.

I’ve had a chance to think through how I was approaching product marketing and what some of the principles were that I could pick from product management and apply to the product marketing world.

Today, I'll focus on what a PMM function is to a product marketing manager, and talk through an agile framework before going into the very specific example of my experience with Progress DataDirect.