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Developing strategic positioning and messaging is crucial for several reasons, including the fact it allows you to differentiate your product from your competitors', build a consistent brand image, create messaging that resonates with your audience, etc....

I've picked up some tips and tricks that I think will allow anyone, whether you're at a startup like NexHealth or a large company like Salesforce, to do a better job of making developers' voices heard as part of your strategy and product roadmap....

The more people who feel part of something and are well prepared, the happier they’ll be to be ambassadors of the product you're trying to build a community around....

When marketing to devs, they can sniff out any kind of sales-y-ness, so you don't want to ultimately burn the bridge, you don't want them to be done, and you don't want to turn them off. You really want to be able to build trust....

Community is a crucial topic in developer marketing. In this article, community experts talk about how you can link your community strategy to your goals and drive growth....

Developers don’t like marketing campaigns. How can you connect and engage with your customers by appealing to their ‘tinker and do’ nature?...

If you're just starting out or if you already have a win/loss program in place, I think you'll find this pretty useful....

How do you get those earned speaking opportunities on agendas? Dave Bertling arms you with what you need to get started, and provides you with a good framework for success....

Kendall Hershey talks about the lessons she learned about product feedback, as well as how you can build credibility and community fanatics....

Artificial intelligence and machine learning may be the most important technology drivers of our time. We're living in extraordinary times where developers are increasingly incorporating more and more AI....

This is a blueprint that can be applied not just to finance, but to any software as a service (SaaS) organization, and particularly to any enterprise expanding their portfolio into digital solutions....

Jordan Schuetz talks about his experience, GTM strategies for developer products, how DevRel and product marketing work together, and more....

In this article, I’ll talk about understanding the three fundamentals of B2B buying behaviors, how product marketing managers can identify influencers and decision makers, the importance of delivering strategic product marketing activities, and more....

Arabella David, Head of Developer Marketing at Meta, gave this presentation at the Developer Marketing Summit in September 2022....

How can cross-functional collaboration lead to success in developer marketing? And which mistakes should you avoid? In this article, you also get expert advice on the top tips for career growth. Take a look....