Exclusive articles

How can cross-functional collaboration lead to success in developer marketing? And which mistakes should you avoid? In this article, you also get expert advice on the top tips for career growth. Take a look....

In this article, Anusuya talks about her experiences and learnings in the last few years as a product marketer moving into the developer marketing space, as well as GTM challenges, measuring GTM success, and more....

The value created by developers and the community in the ecosystem is so much higher than what you can actually tap into as the organization....

The best way for people to experience the true value of your software is by doing. Developers are increasingly important in making decisions on software purchases, but it's challenging to market to them. Why's that?...

Nishanth Kadiyala, Product Leader at Walmart Connect, focuses on level setting the expectation. What is a PMM function to a product marketing manager? And then he talks through an agile framework and goes into a very specific example of his experience with Progress DataDirect....

Here are the highlights from a panel discussion from our Developer Marketing Summit that focused on best practices for building and scaling a community....

In this article, Stacey Kruczek covers topics like how to align your team goals with your company goals, how to align KPIs to the developer marketing funnel, and more....

In this article, Meghan Hughes, previously Global Lead of Developer Marketing at Stripe, shares her top tips and strategies for strengthening a developer marketing function at various sized organizations....

In this article, Liz Moy talks about how to get into the developer mindset, which has helped her throughout her career to better communicate with developers....

At 2022’s Developer Marketing Summit, Karen White, Senior Product Marketing Manager (Developer Platform) at Atlassian, spoke about the benefits of running events for developers, the different types of developer events, and more....

Is developer relations just another term for developer advocates? How can dev relations and dev marketing work together for the greater good of the community?...

At the Developer Marketing Summit in San Francisco, Mike Stowe, Director of Developer Marketing at RingCentral, gave a talk on how to position your marketing to developers for success. Take a look....

How do you launch products to developers? And what are the best practices specific to launching to the developer community? Take a look....

This article discusses the importance of defining different developer personas when implementing your strategy, and how Stacey made significant improvements to Zebra’s developer marketing toolbox....

In this article, Michael Francisco, Vice President of Marketing at Common Room, and Viraj Mody, Co-Founder, CTO at Common Room, discuss how you can gain a deeper understanding of your community and fuel its growth with the innovative Common Room platform....