“A user persona and a buyer persona are important and intrinsic to each other.” Why are personas and user journeys essential? How do you get buy-in from your org? Our experts answer these questions and more!

During our fantastic Developer Marketing Summit in July 2021, Sam Richard, VP of Growth Team at OpenView, led a panel discussion sharing experiences and insights on understanding developer demographics, personas and segmentation with three industry experts:

  • Ankit Shah, Director of Solutions Marketing at Quickbase
  • Jayne Pooley, Director of Marketing at Keyloop
  • Martin Bakal, Global Director of Product Marketing at OpenLegacy

Check out the discussion’s highlights below.👇