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This case study aims to show how the ChatGPT API was marketed and the lessons you can learn from the company....

While there are many strategies and techniques out there, sometimes the answer lies in utilizing existing resources. The key is not to try anything new but to learn how to use and think about what you already know as strategy as tools....

Developers are often seen as a difficult audience to reach, with many marketers struggling to effectively target this demographic. However, advertising to developers can be an effective strategy if done the right way....

We’re already touched on some developer marketing best practices when we wrote our guide to developer marketing. Now, we’re offering an in-depth look at the most efficient ways to market to developers, so you can get the results you’re searching for....

The field of developer relations is varied and rewarding, with plenty of meaningful roles to choose from – and many opportunities for professional development....

To meet the new tech demands around the world (and to be able to keep innovating), developers tend to specialize and focus in certain areas, which is why you’ll find so many different types of devs....

Okay, so you’re looking for a developer relations job – do you know which keywords to search for on job boards? Or what types of developer relations (DevRel) roles even exist in the first place?...

With so many fantastic communities out there, which one should you be spending time and energy in? Which dev community will help you learn more about your audience or find developer advocates that can champion your product?...

In this article, Farhan Manjiyani talks about great sales enablement and how PMMs can do it well for a developer audience....

But what are metrics? And how do you choose the right ones for you? In this article, we’re answering these questions and delving deeper into the developer relations metrics you should keep in mind when measuring your campaigns....

When marketing to developers, or any other audience for that matter, you need a strategy in place. Take a look at ours....

Developer relations (DevRel) is, in essence, marketing to developers. It’s a set of strategies used to reach and engage with developers where they are, as well as to connect your company to a technical audience....

You can use content to build trust with developers, get new leads, increase conversions, grow relationships, and so much more. Whether you’re looking to increase brand awareness or drive more sales, you need content....

One of the more enduring misconceptions perpetuated within DevRel circles is developers’ hatred of marketing....

How can you successfully bring an API to market? And what’s your to-do list once it’s launched?...