Members-only Exclusive articles Building a win/loss program for a developer-focused company If you're just starting out or if you already have a win/loss program in place, I think you'll find this pretty useful....
Members-only How technical PMMs manage sales enablement for a developer audience In this article, Farhan Manjiyani talks about great sales enablement and how PMMs can do it well for a developer audience....
Members-only Developer Marketing Smart developer marketers are moving to JTBD frameworks Take a page out of your PM’s book and start using an adoption framework for your work. The best developer marketers today don’t think about success as what can be achieved WITH them; rather — they believe success is what can be achieved WITHOUT them involved at all....
