Teresa Garanhel

Understanding your audience is vital in marketing—yet, knowing how your product stands out from the crowd requires an extra skill set....

Here's what Ariana Faustini, Head of Marketing at Golioth, has to say about her experience as DMA Ambassador....

Building a great product is all about the details. Whether you’re creating an app, a platform, or a tool, understanding and defining product requirements is essential—after all, product requirements bridge the gap between what stakeholders are looking for and what developers can create....

ChatGPT-4o represents a “much more natural human-computer interaction”, accepting text, audio, image, and video (and generative outputs that include these elements)....

While developers can be a tough nut to crack, there’s no denying they’re influential in their orgs, particularly when it comes to the purchasing of tech products. Building brand authority is crucial if you want to succeed in marketing to this highly skeptical audience....

Here's what Katie Miller, Developer Marketing leader and Developer Relations Advisor at Data Protocol, has to say about her experience as an Ambassador for Developer Marketing Alliance....

If you’re unsure where to start and how to calculate the SaaS magic number, you’ve come to the right place—read on for everything you need to know about it....

Developer engagement isn’t just about attracting developers to your product—it’s also about building an ongoing relationship that encourages them to contribute, innovate, and advocate for your offerings....

Explore this guide for inspiration on how to market developer productivity tools to your developer personas....

Sign up to our Digital Developer Marketing course to get the full benefits of Abhishek’s insights and knowledge but, in the meantime, check out some of the course’s highlights below and learn more about targeting developer personas....

Martin Jeret, CEO of Codemagic talks about the best features for enterprise plan customers, as well as how to build an effective plan....

Without great positioning and messaging, your product may never reach your intended audience. But how can we define messaging?...

Our summits always feature star-studded lineups, with a variety of speakers from companies like Google, Gong, RingCentral, DocuSign, LinkedIn, Stack Overflow, Stripe, and more....

Download your free copy of the report for a deep dive into the industry, from the marketing resources used by developer marketing pros around the world to common developer pain points and community insights....

Mariya Delano, Founder of Kalyna Marketing, a boutique agency for B2B tech companies, talks about why developers don’t like marketing and what actually works for them....