Sachin Jha

The traditional approach to developer marketing has been focused on coercing developers and targeting budget owners. However, this approach often leads to mistrust and a lack of investment from the very people we're trying to reach....

While there are many strategies and techniques out there, sometimes the answer lies in utilizing existing resources. The key is not to try anything new but to learn how to use and think about what you already know as strategy as tools....

Developers are often seen as a difficult audience to reach, with many marketers struggling to effectively target this demographic. However, advertising to developers can be an effective strategy if done the right way....