"Developers don’t like marketing".
This doesn’t have to be true. Developer and platform marketing deserves a seat at the table and has an essential role in the growth and scale of a business.
During our fantastic Developers Marketing Summit in March 2022, Averie Wong, Product Marketing Manager of Developer Platform & Experience at LinkedIn, led a panel discussion sharing their experiences and insights on scaling developer outreach & engagement programmes at some of the largest tech brands across the world with two industry experts:
- Abhishek Ratna, Head of AI/ML Developer Marketing at Google
- Karan Nigam, Senior Director of Product Marketing at Palo Alto Networks
Check out the discussion’s highlights below.👇