Demographics, Segmentation & Personas

Sign up to our Digital Developer Marketing course to get the full benefits of Abhishek’s insights and knowledge but, in the meantime, check out some of the course’s highlights below and learn more about targeting developer personas....

My name's Georgia Diaconescu and in this article, I'm going to talk about personas with jobs. I'm going to share the conclusion right off the bat - personas have a job....

Having worked across customer success, product management, and now product marketing, I've always taken a keen interest in buyer behavior – and, in turn, have picked up some valuable insights into how it has changed and developed over time....

When it comes to your developer personas, a negative persona represents the type of developer you want to steer clear of – this can be anything from developers who use a different tech stack, can’t afford your products, or are located in regions you don’t operate in, for example....

Developers don’t hate marketing, they hate pages of irrelevant information. After all, they are making technical decisions. They need to know the specifics of what you do, how you can help and if you’re the right fit....

To meet the new tech demands around the world (and to be able to keep innovating), developers tend to specialize and focus in certain areas, which is why you’ll find so many different types of devs....

Do you know your developer audience’s pain points? Are you aware of what makes them tick? Developer personas help you personalize your segment of the market and gain a deeper understanding of developers’ needs, traits, behaviors, experiences, goals, etc....

We asked developer marketing pros worldwide what they believe their audience’s pain points are, and here’s what they had to say....

Developers are a unique audience, and your developer marketing strategies need to reflect that. This is where segmentation comes into play! Take a look at what ideal customer profiles and buyer personas are, their benefits, and how to create them....

As someone who’s involved primarily with marketing highly technical products, I’m here to offer you some expert tips on how you can reach the dev audience....

Targeting developers can be tricky - they are a notoriously fragmented group. So where can you find them? Developers tend to look for a community, so you can typically find them in a variety of dev communities....

“A user persona and a buyer persona are so important and intrinsic to each other.” Why are personas and user journeys important? How do you get buy-in from your org? Our experts answer these questions and more!...

Technology will only amplify the challenges your teams are having with their content, messaging and interactions. You need to get the right strategy, content and processes in place and create a proof of concept with a more personal 1:1 ABM program before you focus on scaling with ABM tech....

First of all, I know a thing or two about marketing to developers because, well, I did it wrong for years....

Do you know what it takes to transition from a product marketing manager (PMM) role to a developer marketing one?...