My name is Talia Moyal and I’m the Head of Product Marketing at Airbyte, an open-source data integration platform.

In this article, I’ll walk you through launch basics, but I'll also sprinkle in information specific to how to think about launching to developers. I’ll share best practices specific to launching to the developer community as well.

Here are our main talking points:

  • Releases vs. launches: why it’s important to distinguish between the two
  • How to tier your launches
  • Launch phases and lead times
  • What to do post-launch
  • 5 best practices specific to developers

Let’s go ahead and dive in.👇