Members-only Demographics, Segmentation & Personas Where are they? How to market to developers and be successful First of all, I know a thing or two about marketing to developers because, well, I did it wrong for years....
Members-only Business to Developer The marketer’s guide to building a developer program My name is Dinesh Chandrasekhar and, at the time this article was written, I ran product marketing for the data and motion product...
Members-only Demographics, Segmentation & Personas How to go from product marketing manager to developer marketer Do you know what it takes to transition from a product marketing manager (PMM) role to a developer marketing one?...
Members-only Developer Marketing How to create the ultimate API go-to-market strategy How can you successfully bring an API to market? And what’s your to-do list once it’s launched?...
Members-only Developer Communities How developer champions can drive product adoption Have you ever wondered how to get more developers to use your products? The answer may be simpler than you think: developer evangelists equal more eyeballs on your offerings. At least, that’s the idea…...
Members-only Developer Communities Win the hearts and minds of your developer community I am deeply passionate about communities. I have been ever since the early days of Open Source. I’m talking dial-up internet times, by the way....
Members-only Developer Marketing How to market to developers with paid marketing Getting developers to adopt your API or tool is hard and requires heavy investment in experimentation and measurement....
Members-only Developer Marketing Marketing to developers - back to the drawing board The truth is, developer marketing doesn't have to be a chore. Like all things that are worthwhile, it can be very challenging....
Members-only Developer Marketing The AWS blueprint for developer marketing My name is JD Prater, and I’ve spent the last couple of years marketing products pretty much exclusively to developers. In this article, I’m going to share some of my insights and successes with you....
Members-only Developer Marketing Do developers really hate marketing? Let’s throw up the white flag! Developers hate marketing. Consider this scenario instead: developers hate bad marketing....
Members-only Developer Relations Developer advocacy doesn’t equal developer relations Usually, the first thing that comes to mind when thinking about developer relations is developer advocacy. Indeed, 9 times out of 10, the first role that’s hired in a new DevRel team is a developer advocate....
Members-only Developer Communities Building an online community from scratch Setting up your own online community can be such a powerful tool. Our aim should be to create a centralized platform where devs can really sing from the rooftops about how great your product is!...
Members-only Demographics, Segmentation & Personas How to live, breathe and think like a developer In this article, we’re going to expand our breadth of knowledge beyond just basic developer characteristics, and look at the various personas within the developer marketer world....
Members-only Developer Relations Developer relations and developer marketing…they aren’t the same thing The world of developer relations is often in a state of change. The industry has many takes, but most boil down to relating information and communicating with developers....
