Members-only SaaS marketing How thought leadership can boost your SaaS growth Building a successful SaaS org isn’t just about growing your customer base, it's also about creating a firm foundation of trust with your existing customers to ensure solid retention....
Members-only Developer Marketing Do developers really hate marketing? Let’s throw up the white flag! Developers hate marketing. Consider this scenario instead: developers hate bad marketing....
Members-only Demographics, Segmentation & Personas How to live, breathe and think like a developer In this article, we’re going to expand our breadth of knowledge beyond just basic developer characteristics, and look at the various personas within the developer marketer world....
Members-only Developer Marketing The science behind feedback gathering from developers We’ve discussed the importance of marketers getting into that headspace of a developer. That’s our ultimate goal, to bridge the gap between the marketer and the developer....
Members-only Developer Marketing Keep them hooked: effective product update strategy Marketing to software developers can be a real chore. But, luckily for us, here’s a no-frills, all nuts and bolts guide to an effective update strategy!...
