Members-only SaaS marketing Top 10 customer retention software choices for effective, sustainable growth Customer retention is arguably one of the most important factors in achieving consistent, sustainable growth for your products or services....
Members-only SaaS marketing The dangers of outsourcing SaaS development vs keeping it in-house When it comes to scaling your SaaS org, which is the better option: outsourcing or in-house? We weigh up the pros and cons right here....
Members-only SaaS marketing How thought leadership can boost your SaaS growth Building a successful SaaS org isn’t just about growing your customer base, it's also about creating a firm foundation of trust with your existing customers to ensure solid retention....
Members-only Developer Marketing Do developers really hate marketing? Let’s throw up the white flag! Developers hate marketing. Consider this scenario instead: developers hate bad marketing....
Members-only Demographics, Segmentation & Personas How to live, breathe and think like a developer In this article, we’re going to expand our breadth of knowledge beyond just basic developer characteristics, and look at the various personas within the developer marketer world....
Members-only Developer Marketing The science behind feedback gathering from developers We’ve discussed the importance of marketers getting into that headspace of a developer. That’s our ultimate goal, to bridge the gap between the marketer and the developer....
Members-only Developer Marketing Keep them hooked: effective product update strategy Marketing to software developers can be a real chore. But, luckily for us, here’s a no-frills, all nuts and bolts guide to an effective update strategy!...
