JD Prater

When marketing to devs, they can sniff out any kind of sales-y-ness, so you don't want to ultimately burn the bridge, you don't want them to be done, and you don't want to turn them off. You really want to be able to build trust....

Community is a crucial topic in developer marketing. In this article, community experts talk about how you can link your community strategy to your goals and drive growth....

In developer marketing, too many times we’re so focused on the product when it should be about the audience first. Now, how do we get there? In this article, I’ll share four strategies to include in your developer go-to-market playbook, using the STP (Segmentation, Targeting, Positioning) framework....

My name is JD Prater, and I’ve spent the last couple of years marketing products pretty much exclusively to developers. In this article, I’m going to share some of my insights and successes with you....