Hack into your developer audience’s mind!

Get your FREE copy below. 👇

Developers might be a tough nut to crack, but understanding them is half-way to creating products they’ll love.

Packed with expert insights, strategies, and tactics, our playbook is your guide to crafting personas that work – i.e., that inform your product development and marketing decisions.

If you’re already a Developer Marketing Alliance member, you can get the playbook here (no form-filling required 😉).

The playbook helps you to:

  • Create compelling messaging,
  • Understand how to better position your product,
  • Boost developer engagement levels with tailored strategies,
  • Stand out from the overcrowded market by understanding your audience inside and out, and
  • Get the feedback your product deserves to improve adoption rates!

All of this is wrapped up in insights from, and created in collaboration with, experienced developer marketers like:

  • Alice Malby, Lead Generation Manager at Front-Commerce
  • Deepak Kumar, CEO at Doc-E-ai
  • Don Pinto, Lead Product Marketing Manager at Talend and Developer Marketing Alliance ambassador
  • Katie Miller, DMA Ambassador
  • Liza Cichowski, Product Marketing Consultant at Last Word MKTG
  • Zach Goldie, Positioning Consultant

Whether you’re a newbie or a seasoned marketer, use our playbook to get inside the minds of your users and make them listen!