A collection of 7 posts
Ideal customer profile (ICP) vs buyer persona: what's the difference?
Developers are a unique audience, and your developer marketing strategies need to reflect that. This is where segmentation comes into play! Take a look at what ideal customer profiles and buyer personas are, their benefits, and how to create them....
Developer Marketing Summit | San Francisco | September 7-8, 2022
On September 7-8, Developer Marketing Summit: San Francisco will bring together the brightest minds in the world of developer marketing into one room to share their success stories, best practices, and greatest challenges....