Developers don’t like marketing campaigns. How can you connect and engage with your customers by appealing to their ‘tinker and do’ nature?

During our fantastic Developers Marketing Summit in July 2021, Yael Davidowitz, Director of Product Marketing at Cyxtera Technologies, sat down with Jay Chang, PMM focused on the project ‘Flutter & Dart’ at Google.

Jay shared his insights into how to convince developers that spending time and investing resources into Flutter is a good idea for the growth of their business as well as advice on how to apply it to your developers marketing strategy.

Here are our main talking points:

  • The challenges of being a developer marketer
  • How launching a viral product demo helps
  • The results of a product demo campaign
  • Advice for non-technical PMMs

This article presents the key takeaways from the Q&A, but if you want to listen to the whole thing, simply click below and enjoy all the insights. 👇