So, you’re a developer marketer looking to improve your marketing strategies, save time, and, overall, get an assistant that can lend a helping hand along the way. ChatGTP-4o (“o” for “omni”) can be what you’re looking for.

After all, and very impressively, the new model from OpenAI can “respond to audio inputs in as little as 232 milliseconds (...) which is similar to human response time”.

ChatGPT-4o represents a “much more natural human-computer interaction”, accepting text, audio, image, and video (and generative outputs that include these elements).

According to OpenAI, because the model is the first that combines all of these, we still don’t know everything it can do.

However, we can already tell it’s a huge help for those in marketing.

Intro to ChatGPT-4o

On May 13, 2024, in their spring update, OpenAI streamed a video introducing GPT-4o (as well as updates to ChatGPT), which you can find here:

But how does ChatGPT-4o compare to ChatGPT?

Overall ChatGPT-4 loses information because it doesn’t consider tone, multiple speakers, background noise, etc., whereas ChatGPT-4o reaches new benchmarks by outperforming its predecessor on text, reasoning, coding, multilingual capabilities, audio and video, and so much more.

Here’s a quick comparison to help you see the difference:

ChatGPT-4 vs ChatGPT-4o

ChatGPT-4o is also safer.

“GPT-4o has safety built-in by design across modalities, through techniques such as filtering training data and refining the model’s behavior through post-training. We have also created new safety systems to provide guardrails on voice outputs.” – OpenAI

The company is also working to mitigate risks associated with misinformation and bias, as well as any other risks that may arise.

The video above introduces the new model but it doesn’t really say how you can use it to get more results out of your marketing efforts.

So, let’s delve into it (and see how you can make the most of it in your day-to-day). 👇

Analyze your data with ease

Whether you need to analyze data, create a summary of your files, or generate graphics out of your data, the omni model comes equipped with functionalities that saves you time and effort.

You can upload different types of files too, such as Excel and PDF.

All you have to do is add your own prompts on what you want ChatGPT-4o to do with the file you uploaded: create charts, provide key insights, etc.

What’s more, ChatGPT-4o is able to clean your data and prepare for analysis, summarize datasets to create visual assets, work with different times ranges (daily, weekly, etc.), and understand the relationship between variables.

Accessibility with voice mode

By providing voice, vision, and text all together, you can engage with the model more easily, including speaking and getting responses fast (and which are more nuanced than its predecessors).

This also means, of course, that ChatGPT-4o is more accessible, allowing visually impaired users, for instance, to make the most of the tool without having to struggle with its features. On top of this, the omni model can also provide detailed descriptions of images.

ChatGPT-4o voice and text bar

Even without taking the accessibility into account, the voice function means that you can get answers to questions, create outputs like emails, etc., simply by talking to the AI, no matter where you are or what you’re doing.

Better customer support

By offering this accessibility, including allowing for real-time conversations that make it easier for those who can’t type (or can’t write for a long period of time), ChatGPT-4o allows for great customer service, leading to higher levels of satisfaction.

After all, you can simply use chatbots that offer personalized responses based on what developers need or prefer, which can boost loyalty for your brand and product.

ChatGPT-4o even allows you to translate both text and voice into several languages, such as French—perfect for that business trip you may be going on or to communicate with international team members, for example.

Obtain key info from images

Picture the scene: you’re perusing social media and come across a photo from a developer marketing event, which you’re interested in checking out but can’t place it exactly.

You can simply upload the photo to ChatGPT-4o and the tool will give you the location on the image, as well as other relevant information.

Same for images your competitors may have uploaded. You can do a little bit of competitive intel research with the omni model and get info you may not otherwise be privy to.

Create meeting notes from audio with multiple speakers

As mentioned, ChatGPT-4 didn’t recognise multiple speakers, so this feature is a welcome addition.

Imagine you attended an event and want to get the summary of a talk? Or maybe you were part of a meeting with the marketing department in your company and need to create a thorough minute?

There are many different ways you can use this functionality, so play with it and use it to make your life easier.

OpenAI’s example

In fact, ChatGPT-4o goes further and allows you to create notes with speaker names too, well identified and presented in a clear way—turning a chore into a two-minute (or less) job.

OpenAI’s example

Craft better marketing strategies

Generative AI has many different applications and, with ChatGPT-4o, you can make the most of them.

This is because you can create strategies that include voice, visual content, and text outputs tailored to your developer personas.

Take email marketing as an example. You can ask ChatGPT-4o to tweak your content so it resonates with your audience more, and can even ask it to comply with regulations, including GDPR.

Another great example is making use of the model’s visual capabilities. You can ask GPT-4o to even create the fonts you want, allowing you to remain consistent in your marketing and branding.

OpenAI’s example

Make sure you follow these best practices to get the most out of the tool:

  • Communicate clearly and be specific (e.g., “tell me about marketing” vs “what are the top trends in developer marketing in the last two years?”).
  • Tell GPT-4o how you want it to behave (e.g., “act as a developer marketer”).
  • Don’t use abbreviations to ensure the model understands what you’re saying.
  • Refer back to previous responses (e.g., “using the answer you just gave me, write…”).
  • Don’t be afraid to experiment, since you may create great prompts that always work for you.
  • If needed, ask the model to tweak its answers to make them more accurate.
  • Always fact-check everything—GPT-4o has its limitations and can be mistaken.

Make calculations

Whether you want to calculate the SaaS magic number, the customer lifetime value metric, ratios, or even your ROI, ChatGPT-4o can help.

If you input your values, the model will simply return you the calculations, even providing a step-by-step breakdown of the process.

Data collection and analysis can take up a lot of your time, so GPT-4o can help you do your calculations and math in no time at all so you can focus on more important aspects of your job.

Of course, you can also give verbal commands to the AI, as in the example below:


What is ChatGPT-4o?

GTP-4o is OpenAI’s latest flagship model that takes a “step towards a much more natural human-computer interaction” and is capable of accepting text, audio, image, and video inputs (as well as generate any combination of these as outputs).

How does ChatGPT-4o differ from its predecessors?

GTP-4o offers better performance, such as faster response times and the ability to deal with more complex inputs. It’s also much better at vision and audio compared to previous models.

Is ChatGPT-4o free?

Yes, GPT-4o is available to users of the free version of ChatGPT.

Is GPT-4o better than GPT-4?

ChatGPT-4o is considered better. It “matches GPT-4 Turbo performance on text in English and code, with significant improvement on text in non-English languages, while also being much faster and 50% cheaper in the API”. On top of this, it’s the first model to combine so many different modalities (text, vision, and audio).

What does ChatGPT-4o do?

GPT-4o can do everything the previous models could (achieving great “performance on text, reasoning and coding intelligence”). It also sets new standards for multilingual, audio, and visual capabilities.

What’s new about ChatGPT-4o?

GPT-4o was designed to perform better and be more efficient than the previous models, and is capable of processing and reasoning audio, vision, and text in real time.

Here's further reading on generative AI and ChatGPT: