Developer Marketing

After 6 years spent in marketing—from targeting non-tech audiences to eventually focusing solely on tech-savvy denizens—one thing's become abundantly clear: There's a whole universe separating us mortals from the elusive developer species....

Download your free copy of the report for a deep dive into the industry, from the marketing resources used by developer marketing pros around the world to common developer pain points and community insights....

Developers are typically turned off by generic sales pitches and marketing jargon. Instead, they value authentic technical content that deeply understands their needs and addresses their pain points....

Here are five more effective strategies you can use to encourage developers to contribute to your project, whether it’s an open-source initiative or a proprietary product....

With most documentation either too narrow in scope or too neutral to be helpful and actionable, developers are left to piece together puzzles without all the pieces for their context....

This article is a teaser to the Developer Digital Marketing course with Abhishek Ratna, AI Product Marketing Leader – if you like what you read, why not sign up and learn directly from a Google, Meta & Microsoft alum?...

As artificial intelligence continues to advance at a rapid rate, its influence on developer marketing is expected to become more and more integral, driving new innovations and transforming the ways that marketers engage with a developer audience....

Because as a product marketer, you’re responsible for understanding your target audience and ensuring that your product delivers a meaningful experience for them....

Here are some of the 2024 technology trends we believe every developer marketer should stay on top of. The tech field is always evolving, so it’s important that, if you create or market products to developers, you also keep up with these changes....

I explore how you can tap into your engineering team’s strategy, the development lifecycle and the team’s existing ways of working to create great content....

Don’t dismiss email and social media when engaging with developers. Many strategies and platforms work well for developers, so why not experiment to learn what resonates with your specific audience?...

With the increasing integration of artificial intelligence (AI), companies are discovering innovative ways to enhance user onboarding best practices and engagement strategies....

These resource management tools will help you tackle the challenges of balancing resources, improve resource visibility, and smooth out communication issues that often lead to resource problems....

Product demos are a big deal in software sales. They turn vague product descriptions into real experiences for potential customers, connecting technical details with the practical value of the product....

The overarching goal of any customer success function is to provide your customers with the best possible experience that’ll help them realize your product or service’s value, and reach their desired outcomes with said product or service....