Members-only Developer Marketing Thought leadership for developers: Go beyond thoughts and avoid leading As developer marketers, we have to balance competing interests. Empathy for our audience shows that many developers hate marketing but deeper analysis reveals that developers do like blogs and tutorials — partially because developers often don’t consider that kind of content to be marketing....
Members-only SaaS marketing How to market a SaaS product to developers How to market a SaaS product? In this article, we’re talking about the best strategies to promote your product, from identifying your developer personas to understanding developers’ pain points and needs – and everything in between....
Members-only Exclusive articles Making the metrics count In this article, Stacey Kruczek covers topics like how to align your team goals with your company goals, how to align KPIs to the developer marketing funnel, and more....
Members-only Developer Marketing The developer marketing arsenal: 3 secret strategies every developer marketer needs to know While there are many strategies and techniques out there, sometimes the answer lies in utilizing existing resources. The key is not to try anything new but to learn how to use and think about what you already know as strategy as tools....
Members-only Developer Marketing Bulletproof brand awareness for developer marketers Brand awareness – meaning how familiar people are with your brand or company – is a key step when marketing to developers. After all, if they don’t recognize you, they won’t click on your ads or choose your product....
Members-only SaaS marketing 13 SaaS marketing metrics to track in 2023 How can you know whether developers are engaging with your product? And if they aren’t, what can be improved? Fortunately, you can answer these and other similar questions with SaaS marketing metrics....
Members-only SaaS marketing How to launch a SaaS product: Your SaaS go-to-market strategy Launching a SaaS product requires a well-planned strategy and execution, as well as a high-quality product, a strong brand, and a relationship with your technical audience....
Members-only Exclusive articles Best practices for building a developer marketing org: From seed startups to giants In this article, Meghan Hughes, previously Global Lead of Developer Marketing at Stripe, shares her top tips and strategies for strengthening a developer marketing function at various sized organizations....
Members-only Guides What is SaaS marketing? With so many SaaS companies in the market, you may find it challenging to attract new customers, reach your target audience, boost your brand awareness, and drive sales. This is where SaaS marketing comes in....
Members-only Developer Marketing What are the top product marketing metrics you should be measuring? Product marketing metrics are crucial for companies and teams to measure their performance and progress towards their goals....
Members-only Exclusive articles Get into the developer mindset In this article, Liz Moy talks about how to get into the developer mindset, which has helped her throughout her career to better communicate with developers....
Members-only Courses Become Developer Marketing Certified with essentials to stand and build on The Developer Marketing Certified: Core is packed with the essentials to understand your developer audience and boost your marketing skills....
Members-only Developer Marketing Your ultimate guide to creating a value proposition How can you make your brand stand out from the competition with a compelling value proposition? Writing a great value proposition makes all the difference in whether a potential customer chooses your product or your competitor’s....
Members-only Developer Marketing 13 developer marketing books to add to your 2023 reading list To succeed in today’s highly competitive tech landscape, you must stay up-to-date on the latest trends and developer marketing best practices, as well as have a deep understanding of the developer communities and their unique needs. This is where books on developer marketing come in....
