Does llms.txt really help with AI-SEO? (this EXPERIMENT tells so!)

Explore how to educate executives on the growing influence of developers and adjust marketing strategies to target builders, not just buyers....

While llms.txt isn’t a magic bullet yet, it’s a promising step toward more precise and effective AI-SEO....

If you want engineers to actually read (and maybe even share) your case study, here’s what you need to do....

Category creation isn’t easy, but it pays off. Learn how pioneers like Apple, Okta, and Skyflow shaped new markets and won....

Smarter workflows and better product marketing with AI....

How do consumers feel about decisions made by robots (bots) versus humans?...

Developers are a unique audience, and your developer marketing strategies need to reflect that. This is where segmentation comes into play! Take a look at what ideal customer profiles and buyer personas are, their benefits, and how to create them....

Contribute key insights that will help shape the way businesses approach developer adoption....

If you think marketing to engineering leaders is just like marketing to developers, keep on reading....

Learn the keys to fostering trust in developer communities, from avoiding common pitfalls to rebuilding relationships when things go wrong....

The problem with marketing many products to developers is that oftentimes these "products" don't have a face – especially APIs. They're invisible. It's much easier to market products people can actually "see" – but that simply isn't the case with many solutions in the technical and developer world....

From building teams to measuring success, explore 8 key lessons for mastering DevRel, with Randall Degges, Head of Developer Relations at Snyk....

Pricing your SaaS product is a complex process with a lot of moving parts, but it’s crucial to take all elements into consideration to ensure you’re providing developers with the features and functionalities they actually need....

Learn how to provide value, support, and tools that keep developers coming back for more....

Discover six common pitfalls to avoid – plus how to build trust with developers effectively....