Metrics

What if we told you that a single individual customer could be worth over $10,000 to your business? Or that a small boost in retention could double your profits?...

Acquiring new customers is essential for driving and maintaining business growth – but it’s one of the most challenging responsibilities for marketers....

Product adoption is all about the way users learn about, start using, and adopt a new product or service. It includes the journey from initial awareness and understanding of the product to regular usage and advocacy....

How can you know whether developers are engaging with your product? And if they aren’t, what can be improved? Fortunately, you can answer these and other similar questions with SaaS marketing metrics....

Product marketing metrics are crucial for companies and teams to measure their performance and progress towards their goals....

When analyzing your accounts (your customers), the customer health score offers you the ability to predict the longevity of this business relationship....

Which metrics should you track to measure the impact of your developer marketing campaign? In this article, we look at several key performance indicators (KPIs) and metrics you should keep in mind in order to determine the success of your marketing strategies....

But what are metrics? And how do you choose the right ones for you? In this article, we’re answering these questions and delving deeper into the developer relations metrics you should keep in mind when measuring your campaigns....