DevOps is a constantly evolving field that requires new tools, processes, and cultural changes to keep up with the times and deliver to customers.
But what exactly is DevOps, and how is it changing? To find out, we spoke to Farhan Manjiyani, Product Marketing Manager at Grafana Labs.
Listen to the episode here
Key talking points
- Farhan’s journey into DevOps
- DevOps defined
- Best practices for a successful DevOps function
- Benefits of development operations
- Challenges within DevOps
- Implementing a DevOps model
About the guest
Farhan started his career as a quota-carrying sales rep at different startups across the world. During this time, he observed people who walked onto the sales floor and led training.
They knew everything about the buyer, including the metrics they are measured on, their struggles, and what they really cared about. As a seller, Farhan was impressed and wanted to learn as much as possible.
He followed them back to the marketing side of the house, where he learned about product marketing.
Farhan's first shot at product marketing happened to be with a technical buyer. He stayed in product marketing, almost exclusively with the developer or technical buyer persona.
He joined Grafana Labs to look after a couple of net new products that they acquired via acquisition and figure out how to bring them to market. And most recently, he shifted to build out the first competitive program at Grafana.
"And, from there, my first shot at product marketing happened to be with a technical buyer. Specifically, it was an enterprise IT sale for a restaurant POS. So, we're talking 24-month, 36-month sales cycles, and 6-7 figure transactions.
“From there, I just got hooked. I stayed in product marketing, almost exclusively with the developer persona or technical buyer persona."
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