Community Newsletter | Developer Marketing Alliance

March 1, 2024

🔥 Hot off the press 🔥

How to build developer-centric advertising campaigns

Check out the nuances of targeting, messaging, and creative strategies aimed at maximizing your ad performance—as well as practical tactics and insights you can apply to your marketing efforts. 🧑‍💻

The developer’s quest for context and how LLMs can help

Fahmid Kabir, product marketer specialist, talks about how to make developers’ lives easier and pave the way for more creativity and ideas, and how to help developers get the information they need. 😎


🕺 Community Events 🕺

We're working on meetups in San Francisco for this year. 🎉

Take a look at our upcoming in person and virtual meetups:

DMA Virtual: India Meetup | March 14

When and where:
📆 Date: March 14, 2024
⏰ Time: 7:30pm IST | 2pm GMT
💻 Where: Online via Google Meets

DMA Virtual: Nigeria Meetup | March 21 | Developer Marketing Alliance
Join Developer Marketing Alliance on Thursday, March 21, at 3:00pm UTC for our virtual meetup! 💻 Get yourself ready and come along to meet other DMA professionals, discuss hot topics and most importantly network 🎉 Agenda ⬇️ • Intros • Any top-of-mind…
DMA Boston meetup | March 20 | Developer Marketing Alliance
Join us in-person on Wednesday, March 20th for our Developer Marketing Alliance Meetup in Boston, where you get the chance to connect, engage, and network with fellow Customer Marketing professionals. 💫 🗓 When? March 20, 2024 📍 Where? Earls Kitchen +…

Want to start a meetup for the Developer Marketing Alliance? Let’s do it! Get in touch with Nzola Nkufi to start one. 🚀


🎤 Events 🎤

Ready to supercharge your developer marketing engagement?

🇺🇸Developer Marketing Summit Boston | April 11 & 12 | Brochure

Network with industry leaders and fellow enthusiasts, and immerse yourself in cutting-edge workshops and keynotes with speakers from Slack, GitLab, RedHat, IBM, and more....

Developer Marketing Summit on March 6: where developer marketing architects like you forge success, ignite connections, and craft thriving processes that leave cookie-cutter approaches in the dust.

Your ticket is free 👉 grab my pass

Are you interested in speaking opportunities?

Request to speak at AI for Marketers Virtual Summit, April 18

The Alliance’s communities are all banding together to produce a virtual Summit on AI for Marketers on April 18. Fill out this form to submit your speaker proposal.We're looking for industry-leading speakers, like yourself, who can cover a range of topics including, but not limited to:

✨ AI-powered predictive analytics
✨ AI-driven content creation
✨ Ethical AI in marketing
✨ KPI alignment with AI-powered predictive analytics
✨ AI-driven marketing optimization for maximized ROI
✨& more


🚀If you are passionate about the future of marketing and AI, or have a compelling story or expertise to share, don’t hesitate to reach out.Interested? Fill out this form to submit your speaker proposal or recommend a friend or colleague.Any questions? Don't hesitate to reach out to Elena at elena@pmmalliance.com .


📚 Courses 📚

Why not learn something new today?

Developers are notorious for blocking out marketing content and messages, so it's important to get your digital marketing right from the get-go.

That's why we built Digital Developer Marketing Certified. 📚

The curriculum is full of tips designed to help you reach and engage developers, teaching you how to build and leverage channels to skyrocket your developer growth.


If you want the tools and confidence to market developer-facing content successfully, this course is for you. Perfect for DevRel professionals, developer advocates, content marketers, technical writers, and product marketers in technology companies selling to developers. Nail your developer marketing content with the right tools and strategies.

📚4+ hours of OnDemand content

📑6 templates

📝Actionable coursework

Boost your content marketing skills with this course designed to give you the tools, strategies, and confidence you need to market to developers.

Whether you’re a newbie or a seasoned professional, this program will help you break down the complexities of developer marketing and offer all the tools and knowledge to attract and retain developers.

💪Truly understand what developer marketing is and why it matters in a world so reliant on tech.

⚒️Successfully introduce a developer program to a company.

🧠Grasp the function of developer relations and its role in forging strong developer communities and advocates.

Want to gain a deeper understanding of developers and know what makes them tick? This course will give your research skills that all important boost and show you how to successfully think like a developer.

🧠 Gain a deeper knowledge of your audience.

🤝 Make the most of your developer community.

🧑‍💻 Master the art of engaging with developers (including pain points and advocacy).

If you want the tools and confidence to market developer-facing content successfully, this course is for you. Perfect for DevRel professionals, developer advocates, content marketers, technical writers, and product marketers in technology companies selling to developers. Nail your developer marketing content with the right tools and strategies. 

📚4+ hours of OnDemand content

📑6 templates

📝Actionable coursework

Boost your content marketing skills with this course designed to give you the tools, strategies, and confidence you need to market to developers.

Join us on a six-week live and interactive leadership program and equip yourself with distinct leadership styles to hone your skills, shape your career and gain tried-and-tested tools, templates, and frameworks to feed into your gold-standard developer marketing strategy.


👏 Member Quote of the Week 👏

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⭐️ Become a Developer Marketing Alliance member ⭐️

Have you taken a peek at the Developer Marketing Alliance membership plan yet? What are you waiting for? There’s plenty of resources for you to explore.

🤩 Exclusive content written by the crème de la crème

🗒 Templates and frameworks to make your life easier

🎬 Expert talks and event coverage OnDemand

🔥 Amazing discounts

👉 Explore membership.


💬 Talking points 💬

@Pavan Aditya - As a Developer Marketer is there anyone here who has worked for a dev tool. I want to know the pitfalls they have faced when you market your product developers and what platforms worked for you guys. 

@Ariana Faustini -

  • What do you believe "storytelling" means when it comes to developers?
  • What examples come to mind that exemplify "storytelling" in the dev tools/dev platform space?
  • What challenges or struggles are you having with storytelling for developers (internal or external)? 

Make sure to share your questions with our community in our #dev-mar-questions channel ⁉️


🚀 Want to get involved? 🚀

We’ve been speaking with our ambassadors to create regular virtual panels and webinars for you all - if you have ideas on topics or would like to be involved, let us know!

We’re also looking for expert contributions to our growing content library. Let @Teresa Garanhel know – via Slack or email if you’re interested in 👇

✍️Writing an article
🎙️Participating in our podcast


💼 Job opportunities 💼

Segwit is hiring for a few roles:

Research Analyst (Web3/crypto/NFT)
Product Manager Web3
Web3 Marketing Manager
Business Development Manager

Developer Relations Advocate at Workday

If you are recruiting for DevMar/Devrel jobs, please share your job ads in our #dev-mar-jobs channel.


👥 Find us on LinkedIn 👥


Don't forget to follow our company page Developer Marketing Alliance on LinkedIn!

On our LinkedIn page, we share more recourses, community updates, live videos, and a lot more!


👂 Feedback👂


We’re on Trustpilot and your candid feedback about our community is needed!

⭐️ Click here to leave a review.


🗣 Refer a friend 🗣


The Developer Marketing Alliance is a community that’s only as good as its community members. We truly believe in the power of community spirit so, if you have a dream team who’d be interested in joining, send them here!