Community Newsletter | Developer Marketing Alliance

June 21, 2024

🔥 Fresh content 🔥

Using ChatGPT-4o in marketing

Are you a developer marketer looking to improve your marketing tactics, save time, and get an assistant that can lend a helping hand along the way? ChatGPT-4o, the latest model from OpenAI, can be a solution. Take a look. 🤖

Take our survey: leave your mark in the industry

Have your say about key trends in the Developer Marketing industry and share transparent and anonymous salary information to discover if you’re being paid fairly. We’ll create two reports which we’ll send straight to your inbox. ✍️


🗞️ Hot off the press 🗞️

🏆 Ready to say hi to the Developer Marketing Alliance ambassadors?

We are so excited... These amazing ambassadors will be helping with everything from content to meetups to make our community even stronger. It’s a dream team, and we can’t wait to start working together! ⬇️⬇️


🕺 Community Events 🕺

Take a look at our upcoming in person and virtual meetups:

There's more on the way. 👀

Want to start a meetup for the Developer Marketing Alliance? Let’s do it! Get in touch with Nzola Nkufi to start one. 🚀

DMA San Francisco meetup | June 27 | Developer Marketing Alliance
Join us in-person on Thursday, June 27th for our Developer Marketing Alliance Meetup in San Francisco, This is a fantastic opportunity to meet and connect with your peers. And guess what? We’ve partnered with our sister communities, SaaS Alliance and P…

🎤 Events 🎤

DMA is headed back to San Francisco, with a shiny look and a brand-new title...Developer Engagement Summit San Francisco is born!

The West Coast's most senior event lineup and agenda dedicated to the entire ecosystem, it's an unmissable opportunity to engage with your local community, build out your all-important network, and snag insights that will transform your thinking 🧠

100+ attendees and speakers from TikTok, Unity, Postman, NVIDIA, J.P. Morgan, and so many more will gather on September 4 & 5.

Sign up to the event page on LinkedIn to receive updates via email


Request to speak at AI for Marketers San Francisco, October 24

🎙️ Calling all AI & Marketing specialists 

The Alliance's upcoming AI for Marketers Summit San Francisco is taking place on October 24.

If you are passionate about AI & marketing and have a compelling story or expertise to share, we encourage you to submit your speaker proposal below. I'm looking for speakers who can cover a range of topics including, but not limited to:

🌟 Leveraging AI for Data Analytics and Insights
🌟 AI in Content Creation and Curation
🌟 AI Predictive Marketing and Sales Forecasting
🌟 Ethics and Transparency in AI Marketing
🌟 & more

Interested? Submit your speaker proposal here.

Feel free to share this post, tag potential speakers, or email Elena Simou if you have any questions. 🚀


📚 Courses 📚

Why not learn something new today?

In this course, you'll:

✅ Unlock the developer product discovery journey. 
🎯 Shape marketing strategies that hit the mark.
🔥 Enjoy fireside chats with leaders from ex-Slack, Cisco, Common Room, and HubSpot. 
🛠️ Access brand-new templates and resources, including a cross-functional alignment health check.

If you're a Pro or Pro+ member, the course is now live on your dashboard — dive in and start learning today!

Ready to level up?

👉 Download your brochure

Or you can enjoy it all at no cost with Pro+ membership.

Developers are notorious for blocking out marketing content and messages, so it's important to get your digital marketing right from the get-go.

That's why we built Digital Developer Marketing Certified. 📚

The curriculum is full of tips designed to help you reach and engage developers, teaching you how to build and leverage channels to skyrocket your developer growth.


If you want the tools and confidence to market developer-facing content successfully, this course is for you. Perfect for DevRel professionals, developer advocates, content marketers, technical writers, and product marketers in technology companies selling to developers. Nail your developer marketing content with the right tools and strategies.

📚4+ hours of OnDemand content

📑6 templates

📝Actionable coursework

Boost your content marketing skills with this course designed to give you the tools, strategies, and confidence you need to market to developers.

Whether you’re a newbie or a seasoned professional, this program will help you break down the complexities of developer marketing and offer all the tools and knowledge to attract and retain developers.

💪Truly understand what developer marketing is and why it matters in a world so reliant on tech.

⚒️Successfully introduce a developer program to a company.

🧠Grasp the function of developer relations and its role in forging strong developer communities and advocates.

Want to gain a deeper understanding of developers and know what makes them tick? This course will give your research skills that all important boost and show you how to successfully think like a developer.

🧠 Gain a deeper knowledge of your audience.

🤝 Make the most of your developer community.

🧑‍💻 Master the art of engaging with developers (including pain points and advocacy).

If you want the tools and confidence to market developer-facing content successfully, this course is for you. Perfect for DevRel professionals, developer advocates, content marketers, technical writers, and product marketers in technology companies selling to developers. Nail your developer marketing content with the right tools and strategies. 

📚4+ hours of OnDemand content

📑6 templates

📝Actionable coursework

Boost your content marketing skills with this course designed to give you the tools, strategies, and confidence you need to market to developers.

Join us on a six-week live and interactive leadership program and equip yourself with distinct leadership styles to hone your skills, shape your career and gain tried-and-tested tools, templates, and frameworks to feed into your gold-standard developer marketing strategy.


👏 Member Quote of the Week 👏

DMA member quote of the week

⭐️ Become a Developer Marketing Alliance member ⭐️

Have you taken a peek at the Developer Marketing Alliance membership plan yet? What are you waiting for? There’s plenty of resources for you to explore.

🤩 Exclusive content written by the crème de la crème

🗒 Templates and frameworks to make your life easier

🎬 Expert talks and event coverage OnDemand

🔥 Amazing discounts

👉 Explore membership.

📱 All-in-one resources with Pro+ membership📱

Looking to get certified, access insightful content, delve into past event talks, and arm yourself with frameworks to tackle business challenges head-on? Look no further!

With Pro+ membership, you can have it all under one roof.

Here's why it's your ultimate secret weapon for reaching new heights in your career:

📚 Access developer marketing resources at your fingertips, with on-demand videos, certifications, actionable templates, and lots more

✨ Stay ahead of the curve with insights from top experts at the world's fastest-growing companies, including Hubspot, Microsoft, and Gong!

🚀 Walk away after completing each certification feeling more confident to lead projects and showcase your newfound expertise. 

Join Pro+ today and unlock those exclusive benefits!


💬 Talking points 💬


Make sure to share your questions with our community in our #dev-mar-questions channel ⁉️


🚀 Want to get involved? 🚀

We’ve been speaking with our ambassadors to create regular virtual panels and webinars for you all - if you have ideas on topics or would like to be involved, let us know!

We’re also looking for expert contributions to our growing content library. Let @Teresa Garanhel know – via Slack or email if you’re interested in 👇

✍️Writing an article
🎙️Participating in our podcast


💼 Job opportunities 💼

If you are recruiting for DevMar/Devrel jobs, please share your job ads in our #dev-mar-jobs channel.

Technical Product Marketing Manager - Kestra

Director of Developer PMM - Box


👥 Find us on LinkedIn 👥


Don't forget to follow our company page Developer Marketing Alliance on LinkedIn!

On our LinkedIn page, we share more recourses, community updates, live videos, and a lot more!


👂 Feedback👂


We’re on Trustpilot and your candid feedback about our community is needed!

⭐️ Click here to leave a review.


🗣 Refer a friend 🗣


The Developer Marketing Alliance is a community that’s only as good as its community members. We truly believe in the power of community spirit so, if you have a dream team who’d be interested in joining, send them here!


That’s a wrap for this week’s newsletter - catch you next week 🎉