Community Newsletter | Developer Marketing Alliance

May 3, 2024

🔥 Fresh content 🔥

Want to market developer productivity tools? Check this guide first

Your challenge doesn’t lie so much in selling a product, but in engaging with a community that values technical excellence and practicality. Check out our guide for tips and insights. 🗒️

DevRel done right: How to avoid common mistakes and become a developer darling

Reet Batra, DevRel expert and software engineer, talks about how to be a great developer relations professional and how to make a real impact on the dev community. 🤝

🗞️ Hot off the press 🗞️

The Developer Marketing Alliance ambassador program is now accepting new applications 🎉✏️

Do you want to contribute to our community content?
🫂 Do you want to help run meetups in your area?
💡 Do you want to become an ambassador for Developer Marketing Alliance?

💗 Then you’re a perfect match. 💗

Apply today to register your interest 👉 https://lnkd.in/gjbSHkXZ

Have a look at what our current ambassadors think of the program below ⬇️⬇️

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🕺 Community Events 🕺

Take a look at our upcoming in person and virtual meetups:

There's more on the way. 👀

Want to start a meetup for the Developer Marketing Alliance? Let’s do it! Get in touch with Nzola Nkufi to start one. 🚀


🎤 Events 🎤

Developer Marketing Summit Boston wrapped up two weeks ago, and what an event it was. So many valuable insights were shared and connections made.Our next in-person summit is taking place in San Francisco on September 4 & 5, 2024. Check it out.

Super Early Bird tickets are available now, which means you can save $400. Get them while you can.

In the mean time... here's some photo's 📸


📚 Courses 📚

Why not learn something new today?

Feeling lost on how to engage developers or tailor your marketing strategy for them? Say goodbye to confusion! 

Curated alongside Chris Riley, this course is designed to help you understand the unique dynamics of developer product discovery journeys, empowering you to personalize your marketing strategies effectively. Gain insights on aligning your campaigns with developers’ expectations, driving successful growth for your product.

Words on the street is you can save $100 on this course if you pre-order it today. Use the promo code: DEVJOURNEY-PREORDER at the checkout. 

Or you can enjoy it all at no cost with Pro+ membership.

Developers are notorious for blocking out marketing content and messages, so it's important to get your digital marketing right from the get-go.

That's why we built Digital Developer Marketing Certified. 📚

The curriculum is full of tips designed to help you reach and engage developers, teaching you how to build and leverage channels to skyrocket your developer growth.


If you want the tools and confidence to market developer-facing content successfully, this course is for you. Perfect for DevRel professionals, developer advocates, content marketers, technical writers, and product marketers in technology companies selling to developers. Nail your developer marketing content with the right tools and strategies.

📚4+ hours of OnDemand content

📑6 templates

📝Actionable coursework

Boost your content marketing skills with this course designed to give you the tools, strategies, and confidence you need to market to developers.

Whether you’re a newbie or a seasoned professional, this program will help you break down the complexities of developer marketing and offer all the tools and knowledge to attract and retain developers.

💪Truly understand what developer marketing is and why it matters in a world so reliant on tech.

⚒️Successfully introduce a developer program to a company.

🧠Grasp the function of developer relations and its role in forging strong developer communities and advocates.

Want to gain a deeper understanding of developers and know what makes them tick? This course will give your research skills that all important boost and show you how to successfully think like a developer.

🧠 Gain a deeper knowledge of your audience.

🤝 Make the most of your developer community.

🧑‍💻 Master the art of engaging with developers (including pain points and advocacy).

If you want the tools and confidence to market developer-facing content successfully, this course is for you. Perfect for DevRel professionals, developer advocates, content marketers, technical writers, and product marketers in technology companies selling to developers. Nail your developer marketing content with the right tools and strategies. 

📚4+ hours of OnDemand content

📑6 templates

📝Actionable coursework

Boost your content marketing skills with this course designed to give you the tools, strategies, and confidence you need to market to developers.

Join us on a six-week live and interactive leadership program and equip yourself with distinct leadership styles to hone your skills, shape your career and gain tried-and-tested tools, templates, and frameworks to feed into your gold-standard developer marketing strategy.


👏 Member Quote of the Week 👏


⭐️ Become a Developer Marketing Alliance member ⭐️

Have you taken a peek at the Developer Marketing Alliance membership plan yet? What are you waiting for? There’s plenty of resources for you to explore.

🤩 Exclusive content written by the crème de la crème

🗒 Templates and frameworks to make your life easier

🎬 Expert talks and event coverage OnDemand

🔥 Amazing discounts

👉 Explore membership.

📱 All-in-one resources with Pro+ membership📱

Looking to get certified, access insightful content, delve into past event talks, and arm yourself with frameworks to tackle business challenges head-on? Look no further!

With Pro+ membership, you can have it all under one roof.

Here's why it's your ultimate secret weapon for reaching new heights in your career:

📚 Access developer marketing resources at your fingertips, with on-demand videos, certifications, actionable templates, and lots more

✨ Stay ahead of the curve with insights from top experts at the world's fastest-growing companies, including Hubspot, Microsoft, and Gong!

🚀 Walk away after completing each certification feeling more confident to lead projects and showcase your newfound expertise. 

Join Pro+ today and unlock those exclusive benefits!


💬 Talking points 💬

@Dumebi Okolo -

  • How do I break into a market that requires experience but won't open its doors to give you that experience?

Make sure to share your questions with our community in our #dev-mar-questions channel ⁉️


🚀 Want to get involved? 🚀

We’ve been speaking with our ambassadors to create regular virtual panels and webinars for you all - if you have ideas on topics or would like to be involved, let us know!

We’re also looking for expert contributions to our growing content library. Let @Teresa Garanhel know – via Slack or email if you’re interested in 👇

✍️Writing an article
🎙️Participating in our podcast


💼 Job opportunities 💼

If you are recruiting for DevMar/Devrel jobs, please share your job ads in our #dev-mar-jobs channel.


👥 Find us on LinkedIn 👥


Don't forget to follow our company page Developer Marketing Alliance on LinkedIn!

On our LinkedIn page, we share more recourses, community updates, live videos, and a lot more!


👂 Feedback👂


We’re on Trustpilot and your candid feedback about our community is needed!

⭐️ Click here to leave a review.


🗣 Refer a friend 🗣


The Developer Marketing Alliance is a community that’s only as good as its community members. We truly believe in the power of community spirit so, if you have a dream team who’d be interested in joining, send them here!


That’s a wrap for this week’s newsletter - catch you next week 🎉