Members-only Developer Marketing The science behind feedback gathering from developers We’ve discussed the importance of marketers getting into that headspace of a developer. That’s our ultimate goal, to bridge the gap between the marketer and the developer....
Members-only Developer Relations How Wix overcame the challenge of marketing to developers Asaf Shevach, Product Marketing Lead at Wix, explains the challenges in marketing and perception to developers, and how he overcame them, sharing key lessons learned....
Members-only Developer Marketing Developer marketing: allergies & authenticity Developer tools (B2D) companies are popping up as fast as the consumer & business products they enable, but what are the obstacles facing developer marketers?...
Members-only Developer Marketing Keep them hooked: effective product update strategy Marketing to software developers can be a real chore. But, luckily for us, here’s a no-frills, all nuts and bolts guide to an effective update strategy!...
Members-only Product Adoption and Customer Success What product marketers need to know about engaging developer audiences In this article, I’ll share what I’ve learned so far, why I believe it shouldn’t be about developer marketing but the developer experience, and how to approach each stage of your go-to-market strategy as it relates to crafting it to fit developer audiences....
Members-only Developer Marketing How to start and grow your product marketing life with Al Dea Al Dea speaks to Product Marketing Life about his background in product marketing, and gives valuable insights into how new product marketers can kick-start their careers....
Members-only See you in San Francisco! 🙌 Thanks for ordering your ticket for the Developer Marketing Summit. On September 7-8, the Developer Marketing Summit [https://events.developermarketing.io/location/sanfrancisco/...
Members-only Developer Marketing Call for speakers: Developer Marketing Alliance Interested in getting involved in an upcoming event? Submit your proposal....