Members-only Developer Relations Challenges in marketing and perception to developers Asaf Shevach, Product Marketing Lead at Wix, explains the challenges in marketing and perception to developers, and how he overcame them, sharing key lessons learned....
Members-only Product Adoption and Customer Success What product marketers need to know about engaging developer audiences In this article, I’ll share what I’ve learned so far, why I believe it shouldn’t be about developer marketing but the developer experience, and how to approach each stage of your go-to-market strategy as it relates to crafting it to fit developer audiences....
