Members-only Developer Relations Developer relations: Developer First & Developer Plus companies It’s easy to make assumptions about developer relations. It might depend on what you’ve heard, or the company you’ve worked for. Your organizational context makes all the difference in the world....
Members-only Developer Communities The importance of building community, trust, and advocacy Many companies are now investing a lot of time and effort in building compelling community programs and scaleable advocacy programs for continued success....
Members-only Developer Communities How developer champions can drive product adoption Have you ever wondered how to get more developers to use your products? The answer may be simpler than you think: developer evangelists equal more eyeballs on your offerings. At least, that’s the idea…...
Members-only Developer Communities Win the hearts and minds of your developer community I am deeply passionate about communities. I have been ever since the early days of Open Source. I’m talking dial-up internet times, by the way....
Members-only Developer Communities Building an online community from scratch Setting up your own online community can be such a powerful tool. Our aim should be to create a centralized platform where devs can really sing from the rooftops about how great your product is!...
Members-only Developer Marketing Marketing invisible products to a technical audience The problem with marketing many products to developers is that oftentimes these "products" don't have a face - especially APIs. They're invisible. It's much easier to market products people can actually "see" - but that simply isn't the case with many solutions in the technical and developer world....
Members-only Developer Marketing The science behind feedback gathering from developers We’ve discussed the importance of marketers getting into that headspace of a developer. That’s our ultimate goal, to bridge the gap between the marketer and the developer....
Members-only Developer Communities Five proven methods for reaching developers There isn't "one" place to find developers. They don't all think with one brain or speak with one voice. Here's how to make a splash with Stack Overflow, Reddit, and other communities....
Members-only Developer Communities Building a Voice of Developer program Senior Product Marketing Manager, Shaziya Bandukia, outlines the benefits of developing a Voice of Developer program....