Business to Developer

Without great positioning and messaging, your product may never reach your intended audience. But how can we define messaging?...

By implementing some of these strategies, you can create an environment that encourages developers to become active and enthusiastic contributors, thus benefiting your project’s growth and success....

DevOps has significantly changed the way companies approach developing and deploying applications. In this article, I’ll talk about the future path of DevOps and the critical role that FinOps will play in that trajectory....

DevOps engineers are professionals who have the skills and knowledge to work across the entire software creation and maintenance process, from development to operations, which spans the entire technology stack....

Data analysis is a broad and often complex subject to get to grips with, as it can overwhelm even the most capable of developer marketers. In an attempt to simplify these misunderstood methods, let’s break them down into two different types of data: qualitative and quantitative....

Competitive intelligence has always been an incredibly important part of the product marketing process, for many positive reasons....

How do you market to an industry that doesn't like being marketed to? Here are 5 essentials for a killer developer marketing program that actually work....

A 2020 study revealed there are 26.9 million developers worldwide, but with the emergence of low-code and no-code development platforms, could their role be under threat?...

Take a look at the top five trends for developer marketing in 2022, and how Web3 influences them....

With a handy guide like this one, you can keep track of even the most difficult key terms – and always know what's what....

My name is Dinesh Chandrasekhar and, at the time this article was written, I ran product marketing for the data and motion product...

How can you successfully bring an API to market? And what’s your to-do list once it’s launched?...

Asaf Shevach, Product Marketing Lead at Wix, explains the challenges in marketing and perception to developers, and how he overcame them, sharing key lessons learned....

In this article, I’ll share what I’ve learned so far, why I believe it shouldn’t be about developer marketing but the developer experience, and how to approach each stage of your go-to-market strategy as it relates to crafting it to fit developer audiences....