This article is based on a talk from the Developer Marketing Summit March 2022.
“Marketers have a growing need to understand what is the best way to attract and engage with these customers.” - Connie Tai, CMO at Instruqt
My name is Roland Walters, I'm Principal Technical Marketing Manager at Isovalent, which is a surveillance company specialized in Kubernetes Data Plane network security and observability.
I’ve been with the company for half a year driving the Technical Marketing there. In addition to my technical background, I also have experience as a sales engineer.
Here’s what I'm going to talk about:
- The challenge of marketing to developers.
- What should we be doing as developer marketers?
- Different approaches from my own experience.
- The limits of my recommended approach.
Let’s go ahead and dive in.👇
