Success stories

There are many lessons you can learn from Discord, so think about what your developer audience needs and how you can address their pain points and challenges—and make their lives easier....

We’ve previously looked at how Stripe grew to be the industry titan they are today, mainly their developer marketing strategies and tactics. So, we’re now turning our attention to GitHub, highlighting all the marketing lessons you can learn from them....

From the start, Stripe took a developer-first approach, which paid off as 3.2 million active sites use their products – and the company is currently valued at about $95 billion. See how did pulled that off....

This case study talks about everything OpenAI did right, including the overall ChatGPT marketing, the specific marketing tactics used by the company, and key takeaways you can apply in your own campaigns....

This case study aims to show how the ChatGPT API was marketed and the lessons you can learn from the company....