Convince the boss: DMA membership


Wanna sign up for a DMA Membership, but not sure how to ask your boss to pop their hand in their pocket?

No drama - we've got you covered. Just copy and paste this email (or download this one), personalize it to your org, and let us do the hard work for you.

Hey [insert your boss’ name],

I’m interested in signing up for Developer Marketing Alliance's Pro Membership Plan and would like to enquire whether you’d be willing to offer financial support for me to do so?

As a member, I'd unlock access to a range of presentations, events, templates, frameworks, guides, and more, designed to improve my everyday practice and performance, and help me and the company smash our goals.

Packed with tried and tested strategies and formulas from the likes of Google, LinkedIn, Microsoft, and Amazon, it's a natural choice for continuous professional development. Upon signing up, I'd access:

  • Exclusive content written by developer marketers from orgs like Osmos, Google, Unbounce, and more, and added to every Friday.
  • An ever-growing bank of 50+ vetted templates and frameworks
  • Countless developer marketing presentations
  • Developer marketing toolkits to support my projects
  • Discounted rates for accredited courses and events

And much more…

While there are other memberships available, I’ve researched the alternatives, and taking key factors such as features and price into account, Developer Marketing Alliance’s Pro membership offers exceptional value for money – it’s by far the stand-out candidate.

I wholeheartedly believe a Developer Marketing Alliance membership would equip [company name] with the ultimate knowledge needed to differentiate our products from our competitors, and I believe this would be a shrewd investment.

I’d be delighted to discuss this opportunity with you in further detail. In the meantime, you can find more details about what’s included, as well as price plans here. Let me know if there’s anything else you need from me at this stage.


[Your name]