Alex Walton

Alex is the tech-addicted copywriter behind much of what you'll read here at Competitive Intelligence Alliance. He's obsessed with producing content to maximize your competitive edge.

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Let's take a look at the types of competitive strategies you should adopt at each stage of the business lifecycle: startup, growth, and maturity....

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Whether your business is large or small, resource-rich or on a budget, sometimes a focused approach is the best fit....