Community Newsletter | Developer Marketing Alliance
April 19, 2024
🔥 Fresh content 🔥
What is content marketing for developers? The ultimate guide for dev marketers
Nik L., inbound marketer focused on devtools and SaaS, has extensive experience marketing to tech and non-tech audiences. Here are his tips for creating content marketing that works with developers. 🧑💻
Get into the developer mindset – Playbook
Developers can be a tough nut to crack, but our playbook is packed with tips, strategies, and tactics that work. Use it to get inside the mind of your audience and make them listen! 📚
🗞️ Hot off the press 🗞️
The Developer Marketing Alliance ambassador program is now accepting new applications 🎉✏️
Do you want to contribute to our community content?
🫂 Do you want to help run meetups in your area?
💡 Do you want to become an ambassador for Developer Marketing Alliance?
💗 Then you’re a perfect match. 💗
Apply today to register your interest 👉 https://lnkd.in/gjbSHkXZ
DMA San Francisco Bay Area Meetup | April 15
A huge thank you to Katie Miller and Ariana Faustini for leading this meetup. 🥳
🕺 Community Events 🕺
Take a look at our upcoming in person and virtual meetups:
There's more on the way. 👀
Want to start a meetup for the Developer Marketing Alliance? Let’s do it! Get in touch with Nzola Nkufi to start one. 🚀
🎤 Events 🎤
AI for Marketers Virtual Summit, April 18
The marketing landscape is evolving… are you?
Adapt or fade. Innovate or evaporate. Get ahead of the curve or get left behind.
There’s 1 month to go until our sister community, CMO Alliance hosts AI for Marketers Summit. ⏰
This is your chance to discover how AI is revolutionizing the marketing industry with hyper-personalisation, marketing automation, AI-powered content creation, and campaign optimisation.
If you haven’t yet secured your spot, now’s the time 👇
🎟️ Register for your free ticket
Developer Marketing Summit Boston wrapped up last week, and what an event it was. So many valuable insights were shared and connections made.Our next in-person summit is taking place in San Francisco on September 4 & 5, 2024. Check it out.
Super Early Bird tickets are available now, which means you can save $400. Get them while you can.
In the mean time... here's some photo's 📸
📚 Courses 📚
Why not learn something new today?
Developers are notorious for blocking out marketing content and messages, so it's important to get your digital marketing right from the get-go.
That's why we built Digital Developer Marketing Certified. 📚
The curriculum is full of tips designed to help you reach and engage developers, teaching you how to build and leverage channels to skyrocket your developer growth.
If you want the tools and confidence to market developer-facing content successfully, this course is for you. Perfect for DevRel professionals, developer advocates, content marketers, technical writers, and product marketers in technology companies selling to developers. Nail your developer marketing content with the right tools and strategies.
📚4+ hours of OnDemand content
📑6 templates
📝Actionable coursework
Boost your content marketing skills with this course designed to give you the tools, strategies, and confidence you need to market to developers.
Whether you’re a newbie or a seasoned professional, this program will help you break down the complexities of developer marketing and offer all the tools and knowledge to attract and retain developers.
💪Truly understand what developer marketing is and why it matters in a world so reliant on tech.
⚒️Successfully introduce a developer program to a company.
🧠Grasp the function of developer relations and its role in forging strong developer communities and advocates.
Want to gain a deeper understanding of developers and know what makes them tick? This course will give your research skills that all important boost and show you how to successfully think like a developer.
🧠 Gain a deeper knowledge of your audience.
🤝 Make the most of your developer community.
🧑💻 Master the art of engaging with developers (including pain points and advocacy).
If you want the tools and confidence to market developer-facing content successfully, this course is for you. Perfect for DevRel professionals, developer advocates, content marketers, technical writers, and product marketers in technology companies selling to developers. Nail your developer marketing content with the right tools and strategies.
📚4+ hours of OnDemand content
📑6 templates
📝Actionable coursework
Boost your content marketing skills with this course designed to give you the tools, strategies, and confidence you need to market to developers.
Join us on a six-week live and interactive leadership program and equip yourself with distinct leadership styles to hone your skills, shape your career and gain tried-and-tested tools, templates, and frameworks to feed into your gold-standard developer marketing strategy.
👏 Member Quote of the Week 👏
⭐️ Become a Developer Marketing Alliance member ⭐️
Have you taken a peek at the Developer Marketing Alliance membership plan yet? What are you waiting for? There’s plenty of resources for you to explore.
🤩 Exclusive content written by the crème de la crème
🗒 Templates and frameworks to make your life easier
🎬 Expert talks and event coverage OnDemand
🔥 Amazing discounts
📱 All-in-one resources with Pro+ membership📱
Looking to get certified, access insightful content, delve into past event talks, and arm yourself with frameworks to tackle business challenges head-on? Look no further!
With Pro+ membership, you can have it all under one roof.
Here's why it's your ultimate secret weapon for reaching new heights in your career:
📚 Access developer marketing resources at your fingertips, with on-demand videos, certifications, actionable templates, and lots more
✨ Stay ahead of the curve with insights from top experts at the world's fastest-growing companies, including Hubspot, Microsoft, and Gong!
🚀 Walk away after completing each certification feeling more confident to lead projects and showcase your newfound expertise.
Join Pro+ today and unlock those exclusive benefits!
💬 Talking points 💬
@Shelby Lee -
- What does everyone use for website analytics and how do they feel about it? (Considerations: GDPR compliance, VPN, anti-tracking tools, etc.)
@Oniyide Victoria -
- I've been a blog content writer for 4 years and I'm looking to transition into community management, hopefully a devRel role. I have very little community management experience and I get overwhelmed trying to outline a plan for the transition. Can someone please advise me on a step by step plan to go from a content writer to a devRel professional.
Make sure to share your questions with our community in our #dev-mar-questions channel ⁉️
🚀 Want to get involved? 🚀
We’ve been speaking with our ambassadors to create regular virtual panels and webinars for you all - if you have ideas on topics or would like to be involved, let us know!
We’re also looking for expert contributions to our growing content library. Let @Teresa Garanhel know – via Slack or email if you’re interested in 👇
✍️Writing an article
🎙️Participating in our podcast
💼 Job opportunities 💼
If you are recruiting for DevMar/Devrel jobs, please share your job ads in our #dev-mar-jobs channel.
👥 Find us on LinkedIn 👥
Don't forget to follow our company page Developer Marketing Alliance on LinkedIn!
On our LinkedIn page, we share more recourses, community updates, live videos, and a lot more!
👂 Feedback👂
We’re on Trustpilot and your candid feedback about our community is needed!
⭐️ Click here to leave a review.
🗣 Refer a friend 🗣
The Developer Marketing Alliance is a community that’s only as good as its community members. We truly believe in the power of community spirit so, if you have a dream team who’d be interested in joining, send them here!
That’s a wrap for this week’s newsletter - catch you next week 🎉