Conquer product marketing challenges with Marketing Labs! Join monthly workshops and expert office hours to learn from industry leaders and collaborate with peers.
Ignite ideas and tackle bugging questions.
🎟 Pro+ & Exec+ members-only virtual workshops.
🔎 Uncover practical tactics and strategies to excel in your role.
🚀 Activate your learning with tutorials.
The program at a glance
- 90 minute interactive workshop and discussion.
- One hour drop in office hours.
- Insider expert tuition.
- Templates and frameworks to apply your learning.
- Case studies and examples to test your understanding.
- Recording and learning materials available after session.
The schedule
Join one or as many workshops as you need to help you excel in your role.
| Topic | Date | Time |
|---|---|---|
| Cross-functional decision making | July 17 & 18 | 4pm UK time |
| Community storytelling | August 14 & 15 | 4 pm UK time |
| Engagement throughout the buyer journey | September 11 & 12 | 4pm UK time |
| Marketing plan strategies and buy-in | October 16 & 17 | 4pm UK time |
| Omni-channel messaging strategies | November 6 & 7 | 4pm UK time |
| Go-to-market ecosystems | December 9 & 10 | 4pm UK time |
Cross-functional decision making - July 17 & 18, 2024
Are silos slowing you down? It's time to break through!
Unlock the power of collaboration in this dynamic workshop focused on cross-functional decision making. Learn to harness the strengths of diverse teams to make informed, strategic decisions that propel your organization forward.
Community storytelling - August 14 & 15, 2024
Harness the power of your customers by sharing their stories to elevate your brand messaging. Learn to weave compelling narratives that resonate with your audience because they tell authentic stories.
Engagement throughout the buyer journey - September 11 & 12, 2024
→ Identify critical touchpoints from awareness to purchase (and beyond) → Craft targeted content that speaks to your audience's evolving needs → Leverage data-driven insights to optimize every interaction
This workshop will help you master the art of sustained engagement so you can watch your conversions soar!
Marketing plan strategies and buy-in - October 16 & 17, 2024
Elevate your marketing initiatives in this comprehensive workshop focused on developing effective marketing plans and securing stakeholder buy-in. Learn to craft strategic plans that align with your business goals and gain the support needed to execute them successfully.
Omni-channel messaging strategies - November 6 & 7, 2024
Do you want to ensure your marketing messaging resonates across all channels?
This workshop will make you a master of omni-channel messaging.
Our expert instructor will show you how to seamlessly blend digital, social, email, and more into a cohesive strategy that grabs your audience’s attention and keeps them coming back. Plus, you'll learn techniques for personalizing your messages and using data to really nail your approach.
Go-to-market ecosystems - December 9 & 10, 2024
Unlock new growth opportunities in this interactive workshop focused on leveraging an ecosystem approach to go-to-market strategies. Learn how to build and nurture a network of partners, customers, and influencers to amplify your market reach and drive business success.
Your marketing experts
Collette Johnson - Product Marketing Consultant
Holly Watson - Senior Product Marketing Manager at AWS
Chris Riley - Senior Manager, Developer Relations at HubSpot
Daniel Kuperman - Head of Core Product Marketing & GTM at Atlassian
Hope Chauland, Senior Go-to-Market Manager at Microsoft
Miyram Mier, Product Marketing Director at Salesforce
Ever felt like you were alone on your product marketing journey? Between balancing multiple responsibilities, collaborating cross-functionally, and keeping up with the ever-changing landscape, we've all been there.
Enter Marketing Labs - your go-to solution for product marketing hurdles. Join other marketers to learn from a leading marketing expert, bring your challenges, and discuss and overcome them with your peers. Arm yourself with the skills and insights you need to get ahead. From crafting irresistible messaging to mastering cross-functional collaboration, you'll find answers and support for all your questions.
Join us every month on Wednesday to learn from an expert in an interactive workshop. Then, on Thursday, stop by our expert office hours to ask questions, get advice on your specific problem, and apply your newfound learnings with confidence. Scroll down to find the full schedule.
